Most important is ... paper
Paper in printing and printing is probably the most important thing next to paints. Without it, printing would not be possible. Paper as a material has been known since 105, n. E., That is for a very long time. However, it was not until the twentieth century that more and more types of paper for various applications were invented.
And now we have paper chalked, white, slippery, coated with plastics, etc. All this to achieve different results of advertising and journalistic printing. The end result of the printed item depends on the choice of paper, its durability and durability.
Printing at printing plants and printing plants
Paints, inks, paper, toners, foils and other consumables - these are things that can not be missing from printing plants. They are ordered wholesale and also consumed in bulk. For each order, the production costs are optimized, and the appropriate technique and type of printing is selected.
Graphic designers, DTP operators and printers deal with this. They are responsible for the quality of the printout and as soon as something is wrong they are the first to be targeted by the dissatisfied boss. Their work is quite hard and I have to admit that you have to really have a fuss to do it. Work after hours, maximum focus and responsibility - definitely not work for everyone.
A lot depends on the project, but ...
Everyone likes when the leaflet is colorful, aesthetic and legible. However, a lot depends on the project itself, in other words, graphics preparing the files for printing. He must be aware of the basic matters regarding composition and layout. A well-made leaflet will certainly have a better effect than a short, ugly one.
A lot also depends on the printing house and the selection of paper and the type of printing. A leaflet looks better on shiny and smooth paper than on a torn parchment. The type of paint and the method of printing is also not insignificant, and its selection is best entrusted to a specialist in this topic or to pass on a printing company that has extensive experience with each type of orders.